Cloud Bed (2018)
In 2016 the Cloud Sofa marked the beginning of a new exciting collaboration with Chinese design brand Zaozuo. The sofa range was introduced after an intense year of cultural and aesthetical exchange and development.
Now two years later we introduce a rare line extension – the Cloud Bed. Just as the sofa, the bed is designed with comfort in mind, both in form and function. The bed shares the sofa’s minimal look, but expressive style. The bed include two oversized cushions to support the back with optimal comfort when sitting up or
The bed is designed with a knockdown construction with few parts and quick assembly. Two sizes to fit metropolitan needs and living conditions.
- Title: Cloud bed
- Object: Bed frame
- Client: Zaozuo
- Small 158 x 220 x 86 cm
- Large 188 x 220x 86 cm
- Material: Plywood frame, polyether foam, upholstery fabric
- Design: Jonas Wagell
- Year: 2018
External product link
Zaozuo in Chinese means "produce" and "create", something we learnt when first approached by the new Chinese furniture brand in October 2014. The company is founded by a young Chinese female entrepreur who have hand-picked a group of engineers, marketing and supply chain managers mainly educated in the United States to compose the founding team.
JWDA was one of three Stockholm-based design studios to be invited to contribute to the first collection - in good company with Form Us With Love and Studio Nichetto. With an undivided focus on the Chinese domestic 300 billion dollar market, the first products were to be introduced by the end of 2015.
During 2015 the Jonas Wagell studio has designed five lines of furniture for the emerging brand, which are now previewed and going through further developed to acheive the highest possible quality to affordable consumer price.
The Chinese comsumer market differs in many ways to the Western. In terms of living conditions, size and disposition of space there is a greater need for compact living and multi-functional furniture. Furthermore, consumer behaviour and brand loyalty behave differently since the design awareness is less widespread and the market is young and impatient. All these are factors taken into consideration in our initial design work.