The Design Bar (2010)

Stockholm Furniture Fair, Sweden

Trade fairs are temporary constructions quickly built to be torn down shortly after. Instead of creating an installation which attempts to be more than this, the Design Bar of year 2010 aims to embrace the temporary by creating a space which is influenced by stage design and graphics rather than polished architecture.

In year 2010 the Design Bar was commissioned to Swedish architect and designer Jonas Wagell who – by small means and measures – created an expressive space with strong character.
There were also a VIP lounge which shared the same conceptual idea, but with different look and feel. The bar area served light foods and provided a surrounding where you can sit back and enjoy a drink or coffee, while the secluded VIP area would offer an undisturbed seating for meeting and chats.

The conceptual theme for the Design Bar and the VIP Lounge was Forest and Industry – a tribute to raw materials, craftsmanship and refinement, which constitute the backbone of the furniture industry.

Project information

  • Title: The Design Bar
  • Project: Lounge and VIP area
  • Client: Stockholm furniture fair
  • Size: 400 sqm
  • Material: 150 sheets of chipboard, 200 liters of paint, 350 sqm of carpet, 300 balloons
  • Design: Jonas Wagell
  • Year: 2010


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