JWDA x From the Bay
From the Bay is a new design brand founded in 2016 by an American expat located in Taiwan. Joinas Wagell’s design studio in Stockholm has designed the first collection of eight products released in 2016 and 2017.
The company originates from 30 years of experience in sourcing and manufacture for large renowned companies from Europe and North America. As early as in 2012 Jonas Wagell was inquired to design a few products to improve the company’s existing level of style.
Later in 2015 – as a vision of a new brand was emerging – JWDA was commissioned to contribute with design, strategic consultancy and art direction to create an independent collection primarily for the evolving North American market.
From the Bay was previewing it’s first range of products at Wanted Design in New York City in May 2016. Now, an extended collection is launched at ICFF during New York Design Week in May 2017.