The Scale of Things (2014)
An independent designers' exhibition in Milan, Italy
In April 2014 six Swedish designers and friends joined forces to organize, fabricate and set-up an independent designers’ exhibition for Milan Design Week in Italy. The exhibition was a collective effort made to present and showcase the designers’ individual works interpreting the concept of scale.
Participating designers were Jonas Wagell, Jens Fager, Färg & Blanche, Matti Klenell, Lukas Dahlén and Folkform.
The designers all have very different expressions and personal approaches to their design work, which led to a diverse, conceptual and aesthetical presentation under a uniform topic. Furthermore, the installation provided a collected view of the designers’ personal form expressions depicted through various types of objects and items from each designer, something that is often lost in the presence of strong producer brands.
- Title: The Scale of Things
- Project: Independent designer exhibition
- Client: Design On Export (DOX)
- Location: Spazio Pelota, Brera, Milan
- Size: 150 sqm
- Material: Colour dyed MDF, wood rods, red carpet
- Year: 2014
Jonas Wagell on The Scale of Things; “A lot of my work has to do with reducing and taking away. Stripping down to reveal the essence of a function or emphasize a characteristic shape. I wish to give all objects – big and small – a common DNA. I don’t strive for the extravagant and luxurious, but appreciate the humble and quirky. This process differs from project to project – from cutlery to sofas or even buildings. Keeping things simple requires attention to detail and consideration to scale.”