Framework Cabinets (2016)
For Zaozuo in China
The requirement for compact and clever living solutions is particularly significant in Chinese cities with rapid growth and rapid urbanization. Keeping the living space free from unused items and clearing away unnecessary objects is a good way to create a calm and relaxing environment. Framework is a range of simplistic storage units made of painted mdf board with concealed brackets and hinges and refined details. The cabinets stand on a thin, graceful legs and have a monochrome colour scale, except for the some highlighted parts with contrasting materials.
The concept comes in a five sizes to be suitable for all rooms and purposes in the home. All Framework cabinets are based on the same basic structure with a depth of 42 cm. There are three widths – 80, 100 and 120 cm – and furthermore three heights; 60, 95 and 135 cm.
During 2015 we have designed five collections of furniture for the emerging brand Zaozuo to be developed and launched on the Chinese during 2016 to the highest quality at an affordable consumer price.
- Title: Framework
- Object: Cabinet range
- Client: Zaozuo
- Sideboards 100/120 x 42 x 60 cm
- Mid cabinet 80 x 42 x 95 cm
- High cabinets 80 x 42 x 135 cm
- Material: Painted MDF, oak veneer
- Design: Jonas Wagell
- Year: 2015
- Release: 2016
- Press kit available shortly!
Zaozuo in Chinese means "produce" and "create", something we learnt when first approached by the new Chinese furniture brand in October 2014. The brand is founded by a young Chinese female entrepreur who have hand-picked a group of engineers, marketing and supply chain managers mainly educated in the United States to compose the founding team.
JWDA was one of three Stockholm-based design studios to be invited to contribute to the first collection - in good company with Form Us With Love and Studio Nichetto. With an undivided focus on the Chinese domestic 300 billion dollar market, the first products were to be introduced by the end of 2015.
During 2015 the Jonas Wagell studio has designed five lines of furniture for the emerging brand, which are now previewed and going through further developed to acheive the highest possible quality to affordable consumer price.
The low cabinet comes in two proposed widths; 100 cm and here 120 cm, whereas the wider version is equipped with two doors and one drawer finished in wood and with concealed expansion brackets.
The second height is 95 cm including the base with a width of 80 cm. This unit is equipped with a drawer at the bottom and two cabinet doors. This medium height cabinet is suitable for hallways, livingrooms and bedrooms and is shown here with a framed brass top.
The high cabinets measure 135 cm from the floor and has the same leg base as the rest of the range. This version has an open display part with glass shelves to showcase decorative items or to contain easily accessible objects. Furthermore, it has a storage space with a door and two drawers at the bottom. The high cabinet is also available with a glass vitrine combined with a closed storage unit.
The lowest parts of the Framework range are two sideboards. They are 60 cm high and stand on a 20 cm high steel base and come in 100 and 120 cm width.The top of the cabinet has a recessed surface in a different material to the otherwise monochrome furniture, here in oak veneer to contrast the painted mdf and steel legs. Furthermore, the top is “framed” and empasized by the bevelled egdes around. A refined detail which is also applied on the doors and joints of the cabinet.
The Chinese comsumer market differs in many ways to the Western. In terms of living conditions, size and disposition of space there is a greater need for compact living and multi-functional furniture. Furthermore, consumer behaviour and brand loyalty behave differently since the design awareness is less widespread and the market is young and impatient. All these are factors taken into consideration in our initial design work.