Smallville Tables (2016)
For Zaozuo in China
The requirement for compact and clever living solutions is particularly significant in Chinese cities with rapid growth and rapid urbanization. The Smallville tables for Zaozuo address this with two multi-purpose tables designed for with added functionality.
Young people today have a personal laptop or tablet and in the home the dinner table also has become a place of work. This contemporary behaviour has created new functional requirements for furniture in general and tables in particular. The small version of the Smallville table measures 80×80 cm and has an integrated drawer for laptop or tablet concealed in the frame boarder of the table. When the device is not in use, it may safely be stored and possibly even charged inside the table.
In addition to the small square table the Smallville range includes a rectangular dinner table. The dinner table measures 80×150 cm, but an integrated extension blade will allow you to pulled the table top out to twice the size of the small table, 80×180 cm, and thus provide plenty of space for friends and dinner guests.
During 2015 we have designed five collections of furniture for the emerging brand Zaozuo to be developed and launched on the Chinese during 2016 to the highest quality at an affordable consumer price.
- Title: Smallville
- Object: Table range
- Client: Zaozuo
- Small 80 x 80 x 73 cm
- Large 80 x 150/180 x 73 cm
- Material: Painted solid oak
- Design: Jonas Wagell
- Year: 2015
- Release: 2016
- Press kit available shortly!
Zaozuo in Chinese means "produce" and "create", something we learnt when we were first approached by the new Chinese furniture brand in October 2014. The brand is founded by a young Chinese female entrepreur who have hand-picked a group of engineers, marketing and supply chain managers mainly educated in the United States to compose the founding team.
JWDA was one of three Stockholm-based design studios to be invited to contribute to the first collection - in good company with Form Us With Love and Studio Nichetto. With an undivided focus on the Chinese domestic 300 billion dollar market, the first products were to be introduced by the end of 2015.
During 2015 the Jonas Wagell studio has designed five lines of furniture for the emerging brand, which are now previewed and going through further developed to acheive the highest possible quality to affordable consumer price.
The Chinese comsumer market differs in many ways to the Western. In terms of living conditions, size and disposition of space there is a greater need for compact living and multi-functional furniture. Furthermore, consumer behaviour and brand loyalty behave differently since the design awareness is less widespread and the market is young and impatient. All these are factors taken into consideration in our initial design work.
Young people today have a personal laptop or tablet and in the home the dinner table also has become a place of work. This contemporary behaviour has created new functional requirements for furniture in general and tables in particular. When the computer is not in use, it may safely be contained - and even charged - inside the table.