Stick Hook (2016)
For From the Bay in North America
Stick is a minimalistic interpretation on the archetype of a hook, with an oversized and playful expression. The reduced form is based on the shape of a wood stick cut in half.
The simplistic expression is emphasized with a concealed wall fixture bracket.
The Stick hooks are available in a range of desaturated colours:
Natural ash / White / Grey / Black / Terracotta / Green blue
From the Bay originates from a desire to make contemporary, unique furniture and design objects available for wide use. The new brand combines 30 years of experience in product development and manufacturing with a passion for enduring materials and craftsmanship, with the goal is to create dependable furniture, lighting and accessories for everyday use.
The initial range of furniture and objects is designed and art directed by Jonas Wagell, who will handpick a select group of young and innovative designers to extend the collection of simple products with strong character, but timeless expression.
From the Bay is founded by an American entrepreneur and product developer based in Taiwan. The company rely on 30 years of experience in sourcing and manufacture for external clients. In 2015 Jonas Wagell invited to contribute with design, strategic design consultancy and art direction to create a collection of high-quality products and furniture primarily for the evolving North American market.
The first products from the collection was previewed at Wanted Design in New York City in May 2016. All 10 products and furniture from the initial collection will be available during fall 2016.