Tab Tables and Stools (2016)
For Zaozuo in China
Tab is an extensive furniture range with tables and stools made of wood with a simplistic and graceful look. The characteristics of the collection derives from round and soft shapes and distinctly bevelled edges which organically connects to frame and legs. The Tab range is divided into three categories; sofa and side tables, dinner tables and stools.
The Chinese comsumer market differs in many ways to the Western. In terms of living conditions, size and disposition of space there is a greater need for compact living and multi-functional furniture. The Tab range is a set of multi-functional tables with neat measurements especially designed for Chinese conditions.
During 2015 we have designed five collections of furniture for the emerging brand Zaozuo to be developed and launched on the Chinese during 2016 to the highest quality at an affordable consumer price.
- Title: Tab
- Object: Table and stool range
- Client: Zaozuo
- Models and sizes:
- Sofa table low 70 x 70 x 40 cm
- Sofa table high 50x50x55 cm
- Side table 40 x 40 x 46 cm
- Side table trio 40 x 43 x 46 cm
- Dining table small 70 x 70 x 73 cm
- Dining table large 70 x 130 x 73 cm
- Stool low 40 x 40 x 47 cm
- Stool mid 40 x 40 x 67 cm
- Stool high 40 x 40 x 77 cm
- Material: Painted solid oak, MDF, oak veneer
- Design: Jonas Wagell
- Year: 2015
- Release: 2016
- Press kit available shortly!
Zaozuo in Chinese means "produce" and "create", something we learnt when we were first approached by the new Chinese furniture brand in October 2014. The brand is founded by a young Chinese female entrepreur who have hand-picked a group of engineers, marketing and supply chain managers mainly educated in the United States to compose the founding team.
JWDA was one of three Stockholm-based design studios to be invited to contribute to the first collection - in good company with Form Us With Love and Studio Nichetto. With an undivided focus on the Chinese domestic 300 billion dollar market, the first products were to be introduced by the end of 2015.
During 2015 the Jonas Wagell studio has designed five lines of furniture for the emerging brand, which are now previewed and going through further developed to acheive the highest possible quality to affordable consumer price.
Tab sofa table is the lowest version with a height of 40 cm. The side tables come in two heights; 45 cm and 55 cm which allows them to be used as nesting tables. The fourth version of the low tables is a triangular model with a shelf making it extra suitable as a bedside table.
Furthermore, the range includes stools in three heights, all with the same characteristic form. The stools share the same basic construction with the tables, but have seats made of laminated veneer which gracefully connects to base and legs and create a lightweight and elegant look. The stool category includes three different heights.
The low stool is based on the small side table, but has been given a curved, laminated seat for great comfort. The high and medium-high stools has foot rests of laminated wood and legs that are slightly tapered towards the floor.
The last category of the Tab range is dining tables. The form concept is consistent, but proportions have been amended both in terms of construction stability and aesthetics. The dining tables are very space efficient since the legs are place far out in the corners.
The small Tab dining table is suitable for up to four people. The large table offers twice the table top space and is also suitable for office use.