Taverno Collection (2015)
For WMF in Germany
For me, everyday objects have always been close at heart, says Jonas Wagell. I refuse to keep “fancy” tableware stored away on top of a shelf or hidden in a cabinet. I believe nice objects should be used, as often as possible.
Taverno is a range of glasses and a carafe simplistic enough to be used every day, and with a friendly elegance that makes it suitable for both red and white wine, but also water, juice or even beer. The first products to be released in the Taverno range is a multi-purpose 30 cl glass and a slender carafe containing 100 cl.
The glass has a characteristic elevated base of solid glass which gives it an elegant look and a balanced weight, providing a feeling of quality. The form of the carafe follows the distinct shape of the glass, with straight lines and rounded corners, and has an articulated neck to allow for easy handling.
Both form and function draw inspiration from the simplicity of the Southern European cuisine where ordinary, local ingredients of high quality create sensational food. The name “Taverno” draw inspiration from this sustainable lifestyle.
The WMF brand stands for traditional and classic elegance, whereas my design language often references a playful and contemporary style. The aim with the collaboration is to explore a middle ground – objects with friendly gracefulness, Wagell explains. From a marketing and sales perspective, this is partly to reach a new target group.
The Taverno range is the first products to be released after a three year on-going collaboration between Swedish architect and designer Jonas Wagell and distinguished Germany tableware manufacturer WMF. WMF AG (Württembergische Metallwarenfabrik) was founded in 1853 and in 2013 the company had an annual turnover of 1,000 million Euros. Wagell is the first Scandinavian designer to be invited to collaborate in recent years.
Red wines need air to breathe. Full-bodied, "heavy" wines must also be sufficiently swirled for them to develop their full aroma. The best way to enhance a wine is to use a decanter. A decanter is a large glass carafe without a handle and with an extra wide bowl. The decanter is generally filled to its widest point: this provides as much wine-air contact as possible. There is no loss of aroma due to the controlled air circulation in the slender neck of the WMF decanter. The WMF decanter holds 1.5 litres.
Water, juice or wine – the Taverno carafe presents any drink in a remarkable way. Designer Jonas Wagell loves to combine puristic designs with high-quality materials: the carafe is made from hand-blown WMF crystal and features a tightly closing cork stopper. The bottle holds approx. 1 litre and is available with hand-blown crystal glasses to match. The glasses have a solid base and are ideal for water, wine and many other drinks. Good to know: both the carafe and the glasses can be cleaned in the dishwasher.